Quality families trust.
Since 1982, Sajeeb Group has been part of everyday life through food, beverage and consumer products made for families, communities and changing lifestyles. With a growing portfolio of brands, manufacturing strength and export presence, the group continues to carry Bangladeshi excellence from local households to international markets.
From careful processing to trusted products.
Discover how Sajeeb Group brings quality, technology and care together through its food processing, packaging and quality control journey.
Stories in motion.
Every brand carries a story — from the care inside the factory to the moments families share around food, refreshment and everyday meals. This section brings together Sajeeb Group’s factory story and selected brand communications, showing how quality, taste, trust and emotion come together across different product categories.
Factory Audio Visual
A closer look at the manufacturing, quality and processing story behind Sajeeb Group’s food and beverage journey.
Kolson Semai
Festive and household moments around semai consumption.
Kolson Pasta Macaroni
Family meal preparation and everyday cooking inspiration.
Nocilla
Sweet moments for breakfast, snacks and family enjoyment.
Wings Clear Lemon Drink
Refreshing beverage communication for modern consumers.
Poppin
Playful beverage moments for youth and refreshment occasions.
Shezan Tomato Ketchup
Everyday flavor support for home cooking and family meals.
Sajeeb Noodles
Convenient meal moments for households and everyday hunger.
Trusted names.
Sajeeb Group’s portfolio brings together familiar food and beverage brands that serve different moments of everyday life — from family meals and refreshments to breakfast, snacks and festive occasions.
Growth at a glance.
The group profile highlights a broad consumer reach, strong Bangladesh-based manufacturing presence, a large distribution network and a growing employment contribution through direct and indirect operations.
Growing together.
Sajeeb Group’s journey is rooted in the belief that growth should create value beyond numbers. From food and beverage to agro-processing, distribution and other ventures, the group continues to focus on responsible progress, product quality, people development and meaningful contribution to communities.
Purpose
To make everyday products more trusted, accessible and meaningful for the communities we serve, while creating long-term value for consumers, partners and stakeholders.
Ethos
Driven by excellence, guided by trust and committed to quality that families can rely on across generations, occasions and changing consumer needs.
Approach
Creating everyday value through consumer satisfaction, innovation, wider accessibility and purposeful expansion that supports both local and global opportunities.
Action
Nurturing people, maintaining standards and responding with speed, care and responsibility to meet the expectations of today’s consumers.
Diversified strength.
Different concerns under Sajeeb Group support its market presence through manufacturing, distribution, agro-processing and real estate. Together, these entities help the group serve consumers, strengthen supply capability and respond to evolving market demand.
Sajeeb Corporation
Supports nationwide FMCG marketing and distribution, helping trusted food and beverage brands reach consumers through an extensive retail network.
Hashem Foods Ltd.
Produces juices, jellies, noodles, cookies and beverages under strong brands, supporting both local availability and international market presence.
Hashem Flour Mills Ltd.
Focuses on flour-based products such as Ata, Maida, Suji and Khud Bhushi, supporting essential food categories with consistent quality.
Hashem Agro Processing Ltd.
Processes mango pulp, green mango products and tomato paste, connecting agriculture with food production and export opportunities.
Sajeeb Homes Ltd.
Contributes to residential and commercial development through property solutions designed to support urban growth and living standards.
Made for families.
Sajeeb Group’s food and beverage portfolio is designed for real everyday moments — breakfast tables, quick meals, family cooking, festive occasions, refreshment breaks and household convenience.
Beverages
Fruit drinks, juices and refreshment products made for daily enjoyment, family occasions and accessible consumer choice.
Noodles
Instant, stick and cook noodles that support quick, convenient and affordable meal solutions for everyday households.
Breakfast
Cereal and breakfast products created for morning routines, family nutrition and convenient consumption.
Pasta & Macaroni
Meal preparation products that help families prepare simple, tasty and flexible dishes at home.
Semai
Vermicelli and lascha semai for festive celebrations, family desserts and traditional household occasions.
Chocolate Spread
Sweet spread products that add enjoyment to breakfast, snacks and family sharing moments.
Sauce
Tomato sauce, soya sauce and culinary support products made to enhance everyday food preparation.
Wellness
Bhushi and related products that support wellness-focused consumption with care and quality.
People-first growth.
The group’s values connect business growth with people’s well-being. This means focusing on consumer satisfaction, community care, talent development, innovation, responsiveness and a consistent commitment to excellence.
Consumer Satisfaction
Creating experiences that bring trust, convenience and everyday value to consumers while maintaining quality across products and services.
Community Care
Supporting communities and building stronger connections through responsible business growth, meaningful contribution and long-term commitment.
Responsive Excellence
Adapting to industry shifts with speed, innovation and operational focus so that the group can continue serving better.
Built for tomorrow.
Sajeeb Group’s strategic direction is shaped by innovation-driven products, empowered people, operational excellence and purpose-led growth. These pillars help the group serve consumers better while preparing for future market opportunities.
Innovation
Developing improved products and ideas that match changing consumer lifestyles, market expectations and category opportunities.
People
Building a culture of talent, learning and ownership so teams can contribute to sustainable performance and growth.
Operations
Strengthening production, logistics, distribution and supply chain capability to serve consumers with consistency.
Purpose
Creating value for stakeholders and communities while contributing to long-term progress and business resilience.
Beyond borders.
Sajeeb Group carries Bangladeshi quality to international markets across regions including the Middle East, USA, UK, Australia, India, Africa and more. This export footprint reflects the group’s ability to serve diverse consumers while strengthening Bangladesh’s image in global markets.
Where quality begins.
Manufacturing strength supports the group’s food, flour and agro-processing operations. These facilities help maintain production capability, category support and product availability for local and export markets.
Hashem Foods Ltd.
Located at Rupganj, Vulta, Narayongonj. This facility supports food and beverage production under the group’s consumer-facing portfolio.
Hashem Flour Mills Ltd.
Located at Mahona, Rupganj, Narayongonj. This unit supports flour-based products and essential food categories.
Hashem Agro Processing Ltd.
Located at Godagari, Rajshahi. This facility supports agro-processing, including mango and tomato-based products.
Let’s connect.
For corporate communication, export inquiry, business discussion or career-related contact, reach Sajeeb Group through the official company channels. The team welcomes meaningful partnerships that support growth, quality and long-term value.